Ron Paul Revolution: History in the Making. My new book.

January 11, 2008 · Posted in abundance, economics, innovation, strategy · Comment 


Click to purchase the book

My new book is just released. It goes into great details about what is driving the excitement for Ron Paul and how Freedom is the Ultimate Product for Evangelism Marketing.

During the pre-primary campaigning I’ve been able to meet Ron Paul and consult with the official campaign. I’ve been able to see the inner workings and I’ve been all over the world with the grassroots. Ron Paul’s success is a perfect example of evangelism marketing and the abundance society at work. Ron Paul’s campaign is the epitome of evangelism marketing. None of the success has been from anything the national campaign has done. The fund raising, the signs everywhere, the posts all over the Internet are all from individuals acting on their own to promote the idea.

Factors like the Long-Tail as described by Chris Anderson of Wired Magazine have enabled Ron Paul’s supporters to set records for fund raising. Open Source techniques are being used to propel ideas into action and even fund $300,000 projects. This type of free innovation overcomes the scarcity economics.

Few people understand what is going on with the Ron Paul campaign, not the media, not the competition, and not even Ron Paul’s staff. The new culture based on abundance is taking hold and its powered by freedom. I’ve talked with the top staffers in Ron Paul’s campaign many times, and even Ron Paul himself. They don’t have a clue about evangelism marketing, they just know something is working. I can only imagine how big this campaign would be if they had implemented the 22 elements for a complete evangelism system. Ron Paul himself does do the most important thing, he tells the truth.

Many of the 22 elements of a complete evangelism marketing campaign have been implemented by supporters. That is the power of evangelism, abundance and freedom.

Here is a sample chapter.

The Largest Minority

The industrial revolution focused on mass marketing. Success was achieved by making common items in the most cost efficient manner to sell to large groups of people. Standardization was the hallmark of the 19th and 20th century, but as the Information age emerged it became possible for the universal truth of individuality to move to the forefront. The potential for mass customization became reality and is totally revolutionizing every aspect of life. Oddly enough the information age, re-popularizes the ideas codified 230 years ago in the Constitution of the united States of America. The individual is King.

The Ron Paul Revolution benefits from a phenomenon described by what publisher of Wired magazine, Chris Anderson, calls “The Long Tail” In his article in Wired Magazine and his book of the same name, he pointed out that 98% of the Top 10,000 books carried by Amazon.com sell at least one copy per month. That means there is a market for every imaginable subject.

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Why I drove 3 hours in a snowstorm to another country to see a dentist and LOVED IT!

February 13, 2007 · Posted in innovation, problem solving · 3 Comments 

My trip to Canada to access one dental innovation uncovered a complete system filled with innovation. This is the first part of a story of innovation with fabulous success. This series of articles will:

  • Demonstrate innovation with the OutCompete Predictive Innovation Method
  • Give examples of several innovative technologies.
  • Give an example of innovative service.
  • Predict some future innovations.
  • Diagnose reasons an organization fails to innovate.
  • Show you how to improve your organization’s innovativeness.

Damaging radiation, toxic metals, caustic poisons, and amputations with power tools.

Does that sound like health care?

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3D Print a House

January 24, 2007 · Posted in abundance, economics, innovation, sharing · 1 Comment 

There are so many elements to this article that I need to break it up into a series.
Just last month on the Interactive Technology radio program I mentioned 3D printers that can manufacture things on demand. I also pointed out that China needs houses and the Detroit auto industry needs new markets and suggested Detroit pre-fabricate houses for China.

Now I find an instance of the 3D printer designed to make buildings.

And I find someone making a 3D printer to make more 3D printers.

And you can make your own 3D printer for $2400. And this is their project Wiki for the open source 3D printer.

I am very excited by the development of 3D printer technology. This makes new innovation easier and quicker. The open source 3D printer makes this technology available to more people and empowers them to be innovators. More people with access to this technology mean more perspectives on innovation leading to more, better and faster innovation.

And this new technology that is moving 3D printers past prototyping and into manufacturing changes work from physical labor to mental. Design is now the only work needed.

“Khoshnevis believes his contour crafter will revolutionize building construction, dragging it into the digital age. Today, despite the advent of tech tools like power saws, mechanized cranes, and pneumatic nailers, construction is essentially the same tiring, gritty job it has been for 20,000 years. Workers still have to cut, grasp, hoist, place, and fasten materials, which is why labor accounts for about half of a building’s cost. The process is dangerous, slow, and wasteful: More than 400,000 American construction workers are injured each year, and a typical American house takes at least six months to complete, generating about four tons of waste.”

Everything he says is absolutely true. Unfortunately the entire structure of the industrialized economy depends on people working to get paid. If people don’t need to work then they won’t get paid. That is very bad. This doesn’t mean this type of technology won’t catch on and it doesn’t mean it shouldn’t catch on. It does mean huge disruption. Disruptions of this type typically are resisted with violence and that harms everyone. I hope to spread the ideas that I discovered to make these innovations a win-win-win.

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