Ron Paul Revolution: History in the Making. My new book.

January 11, 2008 · Posted in abundance, economics, innovation, strategy 

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My new book is just released. It goes into great details about what is driving the excitement for Ron Paul and how Freedom is the Ultimate Product for Evangelism Marketing.

During the pre-primary campaigning I’ve been able to meet Ron Paul and consult with the official campaign. I’ve been able to see the inner workings and I’ve been all over the world with the grassroots. Ron Paul’s success is a perfect example of evangelism marketing and the abundance society at work. Ron Paul’s campaign is the epitome of evangelism marketing. None of the success has been from anything the national campaign has done. The fund raising, the signs everywhere, the posts all over the Internet are all from individuals acting on their own to promote the idea.

Factors like the Long-Tail as described by Chris Anderson of Wired Magazine have enabled Ron Paul’s supporters to set records for fund raising. Open Source techniques are being used to propel ideas into action and even fund $300,000 projects. This type of free innovation overcomes the scarcity economics.

Few people understand what is going on with the Ron Paul campaign, not the media, not the competition, and not even Ron Paul’s staff. The new culture based on abundance is taking hold and its powered by freedom. I’ve talked with the top staffers in Ron Paul’s campaign many times, and even Ron Paul himself. They don’t have a clue about evangelism marketing, they just know something is working. I can only imagine how big this campaign would be if they had implemented the 22 elements for a complete evangelism system. Ron Paul himself does do the most important thing, he tells the truth.

Many of the 22 elements of a complete evangelism marketing campaign have been implemented by supporters. That is the power of evangelism, abundance and freedom.

Here is a sample chapter.

The Largest Minority

The industrial revolution focused on mass marketing. Success was achieved by making common items in the most cost efficient manner to sell to large groups of people. Standardization was the hallmark of the 19th and 20th century, but as the Information age emerged it became possible for the universal truth of individuality to move to the forefront. The potential for mass customization became reality and is totally revolutionizing every aspect of life. Oddly enough the information age, re-popularizes the ideas codified 230 years ago in the Constitution of the united States of America. The individual is King.

The Ron Paul Revolution benefits from a phenomenon described by what publisher of Wired magazine, Chris Anderson, calls “The Long Tail” In his article in Wired Magazine and his book of the same name, he pointed out that 98% of the Top 10,000 books carried by sell at least one copy per month. That means there is a market for every imaginable subject.

Long Tail of Voters

More importantly, Anderson exposed that only 43% of the sales were among the books carried by the traditional books stores. 57% of Amazon’s sales came from the “long tail” of books that were not offered by traditional books stores. In other words, the unpopular fringe is actually the majority. The traditional book stores did not carry that 57% of books because, for them, sales were too low to be profitable. Amazon utilized the Internet to be more efficient so they could profitably sell a wider range of books.

Ron Paul’s success is driven by the low cost of communication over the Internet and grassroots supporters evangelically spreading the message for free.

Normal party politics tries to aggregate people into groups to win voting blocks. Seeing people as part of a group is depersonalizing, it strips them of their true identity. gives readers the freedom to choose from a selection of titles that traditional book stores never considered desirable. In political terms they were disenfranchised voters.

Ron Paul’s message of freedom speaks to the smallest minority of all, the individual. Ron Paul speaks to you. And by definition, there are always more individuals than groups.

Several of the most hotly contended issues of our day revolve around one group wanting different treatment than another group. Gays want to openly serve in the military and get married. Atheists want government to forcibly remove religion from all public life. Some Christians want their religion actively supported by government. Other Christians want their religion protected from atheists trying to restrict them from practicing and other religions want the government to promote their religion. Women, blacks, and Hispanics want preferential consideration for admission to colleges and hiring for jobs.

Making one group happy always involves harming another. It just spirals out of control and no one is satisfied. Ron Paul’s solution, the Constitutional solution, is to treat everyone as an individual. This gives everyone the most freedom and the most security.

Allowing individuals to choose for themselves reaches more people than treating people as groups. Ron Paul’s message taps into the long tail of voters. In the USA, more than 50% of registered voters actually vote in a presidential election. In primaries the average turn out is 20%.
If Ron Paul can get 25% of the non-voting long tail to show up and vote for him, he will have more votes in the primary than all the other candidates combined. Realistically, Ron Paul only needs 5% of those untapped voters to win in the primaries.

The old thinking politicians believe the non-voters just don’t care and won’t show up. More likely the non-voters don’t care for what they were offered by the old politicians. This is why the media and old politicians keep claiming the obviously large number of Ron Paul supporters don’t exist. The old thinkers measure the old voters and don’t find many Ron Paul supporters there. They completely ignore the overwhelming majority of untapped voters then claim that Ron Paul’s large and growing support isn’t real.

Traditional book stores and other retailers ignored and even ridiculed the Internet while Amazon and similar retailers tapped into the enormous unserved market. The traditional book sellers didn’t even see it coming when Amazon became the largest retailer of books. The traditional book sellers were fighting over the existing market and ignoring an even larger market.

The online retailers offered what no one else could and grew the market. Not only did the online retailers offer lower prices than the traditional stores, they offered a wider selection that was easier to search. The Ron Paul Revolution is doing the same thing. Evangelism Marketing is spreading the message to an untapped audience and the lower cost allows the message to spread everywhere else for far less expense than the other politicians can afford.

The Ron Paul Revolution is growing exponentially the same way the Internet did.

Ron Paul Exponential Growth on Google Trends