Prediction: MovieReshape makes hyper-customized video
In 2004 I predicted user made video like YouTube would be the next big thing. At the same time I also predicted other innovations for video such as hyper-customized video and by 2009 it was evident is was the next big area of innovation. Here is one example of my predictions becoming reality.
MovieReshape: Tracking and Reshaping of Humans in Videos
Reshape people in video according to complex criteria such as adding or reducing muscle or fat, stretching or shrinking legs plus more traditional alterations such as height.
MovieReshape uses the concept of Continuous in the form of using automation to create images that did not exist in reality and no human needed to do the actual editing. As processor speed increases it will be possible to make the customizations in real time so that each viewer can control the shape of the actors in their own customized video.
Overlooked Innovations: Shape Changing Toy
This simple, inexpensive educational toy could have been made any time during the past 20 years or even longer. If instead of using silicone it was made from natural rubber or some other natural flexible material, it could have been made thousands of years ago. Unlike the mop in my last overlooked innovation post, this toy was probably not needed in the distant past. Children used to have access to a near infinite range of tactile and visual stimuli. So even though it was possible to make this toy, and their has always been a need for children to learn through multi-sensory experiences, that need was already being satisfied. Only recently when children were denied the ability to freely interact with the world did the need for such toys develop. This is actually a different approach to satisfying two different outcomes, safety and learning. In the past children were made safe by learning about their environment. Today adults attempt to make the children safe by preventing any encounter with potentially dangerous items. This resulted in fewer educational experiences so now that must be provided by alternative means. In the past toys were used to distract very small children who had not yet learned how to keep themselves safe. Toys were a method to allow adults time to do things without directly controlling the children. Today the children are in a highly controlled environment with few real dangers. Toys are still used to distract children but an even better distraction is used, television and video games. All of these approaches are bouncing around the 15 Alternatives for satisfying the outcomes of safety, education, and entertainment.
Elephant Painting, example of Free and innovation
This article will introduce a concept that my next book covers in great detail. It is the biggest problem facing society and the most wonderful opportunity. It’s called Free.
While I was in Thailand I spent two days at Maesa Elephant Camp learning to be a mahout (elephant driver). It was one of the most magical experiences of my life. Interacting with the elephants, the scenery and the way the staff treated us was amazing. One of the things I got to do was make a painting with an elephant.
[kml_flashembed movie="http://www.youtube.com/v/kgjoDUMvlZ8" width="425" height="350" wmode="transparent" /]
Mark Frazier with Kong Kham Painting at Maesa Elephant Camp
Many of these elephants used to work in the timber industry. The need for elephants for logging has dropped so these elephants and the mahouts were out of work. This is an example of how technology advances and makes things free. Elephants once were the cheapest way to harvest logs in terms of time and materials. But now new technology makes it even easier. People used to pay mahouts to ride elephants but they no longer get paid to do that. That is the negative side.
The positive side is timber is much cheaper now so people in general have extra resources to use on other things. And that leads us to the positive effects of Free.
When the real cost, in time and materials of a product or service drop to the point where people don’t put much thought to the cost it is treated like Free. Think of a buffet. People will try a dish they might not because it costs them nothing. And of course the only way that a buffet can work is if the scale of sales make the individual costs cheap enough to let everyone take as much as they want. This is relative Free. An example of absolute Free is a by product of another process. If you were going to throw it away it is free.
Now that no one would pay mahouts to ride elephants some innovation was needed. The solution, charge people to ride elephants. This exact same thing has happened with many industries. Now that people have extra leisure time because the products are so much cheaper they value experiences. They are willing to pay to do something in the old way just to have fun.
After spending two days riding elephants I can assure you that doing it all day every day for a job is not fun. You would have to pay me to do that, but I was more than happy to pay to learn how to ride elephants and enjoy being with them for two days. It was fabulous. A once in a life time experience.
Predictive Innovation Training
Predictive Innovation: Core Skills Book
RoundSquareTriangle.com