Weird Example of the Long Tail
I think for many people they don’t want to hear anything about the Elliot Spitzer prostitution financial transaction sex scandal. But there is enough people that do and Sirius Radio has practically unlimited channels they were able to devote an entire channel to the scandal. Perfect. It lets people interested in the story drench themselves in the gory details while the rest of us can pay attention to real life. This is definitely abundance and the Long Tail at work.
Ron Paul Revolution: History in the Making. My new book.
My new book is just released. It goes into great details about what is driving the excitement for Ron Paul and how Freedom is the Ultimate Product for Evangelism Marketing.
During the pre-primary campaigning I’ve been able to meet Ron Paul and consult with the official campaign. I’ve been able to see the inner workings and I’ve been all over the world with the grassroots. Ron Paul’s success is a perfect example of evangelism marketing and the abundance society at work. Ron Paul’s campaign is the epitome of evangelism marketing. None of the success has been from anything the national campaign has done. The fund raising, the signs everywhere, the posts all over the Internet are all from individuals acting on their own to promote the idea.
Factors like the Long-Tail as described by Chris Anderson of Wired Magazine have enabled Ron Paul’s supporters to set records for fund raising. Open Source techniques are being used to propel ideas into action and even fund $300,000 projects. This type of free innovation overcomes the scarcity economics.
Few people understand what is going on with the Ron Paul campaign, not the media, not the competition, and not even Ron Paul’s staff. The new culture based on abundance is taking hold and its powered by freedom. I’ve talked with the top staffers in Ron Paul’s campaign many times, and even Ron Paul himself. They don’t have a clue about evangelism marketing, they just know something is working. I can only imagine how big this campaign would be if they had implemented the 22 elements for a complete evangelism system. Ron Paul himself does do the most important thing, he tells the truth.
Many of the 22 elements of a complete evangelism marketing campaign have been implemented by supporters. That is the power of evangelism, abundance and freedom.
Here is a sample chapter.
The Largest Minority
The industrial revolution focused on mass marketing. Success was achieved by making common items in the most cost efficient manner to sell to large groups of people. Standardization was the hallmark of the 19th and 20th century, but as the Information age emerged it became possible for the universal truth of individuality to move to the forefront. The potential for mass customization became reality and is totally revolutionizing every aspect of life. Oddly enough the information age, re-popularizes the ideas codified 230 years ago in the Constitution of the united States of America. The individual is King.
The Ron Paul Revolution benefits from a phenomenon described by what publisher of Wired magazine, Chris Anderson, calls “The Long Tail” In his article in Wired Magazine and his book of the same name, he pointed out that 98% of the Top 10,000 books carried by Amazon.com sell at least one copy per month. That means there is a market for every imaginable subject.
3D Printer Brings Vision to the Poor
The same week that I found all the articles on 3D printers I found an amazing example that could dramatically improve life for billions of people in developing countries who cannot access, nor afford, prescription glasses.
Last weekend I went to get a new optical prescription so I could buy new contacts. The technician used fully automatic devices to check me for glaucoma and calculated my prescription. I had experienced the glaucoma device but the prescription device was new to me. I instantly knew how it worked just from seeing it. The machine reflects a pattern off your eye then adjusts lenses in the device until the reflected pattern matches the original. Incredibly, quick easy and cheap!
My mind raced through all the potential innovations stemming from this device. I came up with a long list which I’ll get to in a moment. What I am more excited about is an extremely innovative application of this same technique. In 2002 a student at MIT used a similar technique as part of a system to make glasses for the poor. This was exactly what I had thought of. This innovation went from an idea in 2002 to commercial usable device in 2006. That is amazing.
One of the reasons the idea was developed in such a short time was the use of a 3D printer to create a prototype. But probably even more important was it solved a previously impossible problem and opened up a gigantic market. There are 1 billion people who need inexpensive glasses. 
There are two obstacles to providing eye glasses to people in developing countries. Read more
Predictive Innovation Training
Predictive Innovation: Core Skills Book
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