Resources are anything. Japanese solution to pirates
This Japanese solution for stopping pirates from boarding ships is an excellent example of using readily available resources to innovate.
Pirates make money by capturing people or property then either hold it for ransom or attempt to sell it. Either way they need to get on board the ship to achieve their goal. Sinking the ship or killing the passengers isn’t profitable so pirates avoid that.
Water is definitely a readily available resource to a ship. Ships also have pumps used for fighting fires, cleaning the decks, and removing unwanted water.
The Anti-Piracy Water Curtain uses what already exists on a ship including what the crew knows how to do. It also doesn’t require many people operate so existing crew can turn on the water curtain and still do their normal job.
Resources are 1 of the 7 Elements of an Outcome. Combining the 7 Elements with 15 Alternatives reveals 105 types of innovation for any Outcome. Learn the entire Predictive Innovation method.
Food Stamp Friday Party, Innovative Business Strategy
“Po’ need 2 pahty 2”
The absurdity aside, a Food Stamp Friday Party could be an innovative business strategy.
The obvious way to look at it is as a charitable gesture. Truly needy people certainly do need some cheering up and they don’t have the money to go out clubbing. But the indirect alternative could point out hidden markets.
It’s likely the majority of SNAP card holders are women. Discounts for ladies brings in more women and that in turn brings in more men who spend money on drinks for themselves and the ladies.
This may also bring in groups of women who would otherwise not attend. Women tend to prefer going out in groups. If members of their group feel they can’t afford to go out, the whole group may stay at home. By eliminating that objection the party promoter can bring in other women who will spend money.
Don’t forget the party promoter created national attention for his local party. That alone is highly valuable to a promoter since on it’s face the product is a commodity.
So when thinking about potential markets for your products look beyond the obvious customers. Predictive Innovation describes 90 types of business models. Most industries never look at more than 13% of the idea space. That means there could be 78 better business models you overlooked.
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Cheap Natural Gas Transportation Idea
Poor people in China transport natural gas in large plastic bags. If this could be made safe it’s a very low cost alternative to expensive pipelines. Natural gas could be quickly and cheaply distributed to places without infrastructure.
http://www.dailymail.co.uk/news/article-2108346/Chinese-villagers-carry-giant-balloons-stolen-natural-gas-heat-homes.html
Running underground pipes is a large investment. The small amount of natural gas these people would use doesn’t make that investment worth while.
The danger is if the gas is ignited. Three things are required to cause this danger, enough oxygen for ignition, natural gas mixed with oxygen, spark or flame.
A very simple solution is to put the natural gas bag inside another bag filled with carbon-dioxide. This would prevent ignition. CO2 could also be used to prevent an explosion while filling the bag with natural gas. First fill the bag with CO2 then use the natural gas to force out the CO2 into another empty bag of the same size. When the second bag is full you know the first bag is filled with natural gas. The process could then be repeated with the second bag.
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