Why do 88% of Ideas Fail to Make it to Market?

February 21, 2007 · Posted in innovation, strategy · 3 Comments 

The reason 88% of ideas fail to make it to market is companies have no system to turn ideas into marketable innovations.

Even though 87% of CEOs list innovation as a Top 5 priority 78% of companies have NO INNOVATION SYSTEM.

Percentage of Companies With Any Innovation System

Do you think it’s a coincidence that 88% of ideas fail to make it to market when 78% of companies lack any innovation system?

Innovations produce 300% larger return on investment than capital investments. You can clearly see why CEO’s list innovation as a top priority. Innovation is the best source of profits.

Why don’t more companies have an innovation system?

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