Predictive Innovation Cycle

February 18, 2009 · Posted in innovation · Comment 

VenetianPrincess Remote Collaboration Music Video

March 24, 2008 · Posted in abundance, economics, innovation · Comment 

VenetianPrincess is a star on YouTube and an innovator. Her next project is a great example of how abundance is changing the world.

Venetian Princess is a pretty and very talented woman who makes movies and music videos, some for songs she writes and performs. Her channel has Subscribers: 25,271 and Channel Views: 1,117,782 as of today. She is the start of most of the movies she makes, using green screen chroma keying. Her movies are released in segments, much like a TV mini-series. This format is a great match for the way people watch video online plus it lends itself to business models that work with freely available content.

She is very talented at editing and makes dreamy eye catching videos with lots of special effects as well as some very funny stuff, watch the an episode of Princess Chronicles
She garnered some extra attention by poking fun at Obama Girl in a parody called “I Got A Crush On…. Giuliani” None of what she does would have been possible 10 years ago and it would have been difficult 5 years ago.

Low cost, easy to use tools makes it possible for her to be a one woman movie studio. But since those same tools are available to her audience they can participate. I don’t mean leaving comments or even just posting their own videos. She is asking her fans to contribute video for her to use to create a music video. Her co star will be digitally editing into the scene to interact with her. She can star in a video with someone she’s never met.

This remote working environment makes things possible that never would have been before. Its both Long Tail and Free, which are all parts of abundance and made possible through innovation.

Apple iPhone Marketing Mistake

January 19, 2007 · Posted in innovation, strategy · 3 Comments 

Apple is great at marketing. The PC vs. Mac commercials are viral video favorites. Those videos have launched a new micro genre of fan made PC vs. Mac commercials. Now that is some amazing marketing, which I don’t think they quite planned. But they could have predicted. That is why I feel they are making a huge mistake in threatening legal action against people making and sharing skins that make other phones and PDAs look like the iPhone.

Not only do I think it’s a mistake to try to force people to not share these skins I think Apple should make the skins and give them away.

iPhone Skin

Here is my thinking on this. The graphics on the screen aren’t what makes the iPhone cool, its what the iPhone does, its the functionality that makes an iPhone worth buying. So Apple could have a great viral marketing campaign by saying, “For all you people with other devices you can imagine what its like to have the real thing.” And Apple could poke fun at copy cats saying, “You can look like an iPhone, but to do what an iPhone does, you have to get an iPhone.” Apple could even give away removable stickers or possibly even sell phone carrying cases that make other phones look like an iPhone. The entire message, only an iPhone will do.

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