SeepeopleS — Interest is the Real Net
A few weeks ago I randomly found a music video on YouTube that I liked a lot. Then this weekend when I went to the studio to return a camera I ran into Peter Keys (keyboardist for Bob Segar & Kid Rock). I hadn’t seen Peter in a few years since he worked on Bikini Calculus when I produced that. He and I talked about our new projects and come to find out he is the keyboardist of SeepeopleS.
People talk about it being a small world when you find someone in a place you don’t expect. They feel its a coincidence. It might be but its more likely that you both are their because you share interests.
Out of the millions of videos on YouTube I “randomly” found SeepeopleS but in reality I was looking for things I liked. And Peter Keys and I shared some things in common and that is why we had met originally and he worked on Bikini Calculus. So when I found the music video it was because it interested me. Its not surprising that I would like a song a friend likes.
The web makes it easier to find your friends, even among the billions of people out there. The Net is not computers, its the links between people
Innovation Is Predictable
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Yesterday I was told, “Innovation isn’t predictable. If it was predictable then they would already be doing it.” That statement shows why most people can’t innovate. Every assumption was wrong. Innovation is Predictable. Innovation MUST BE Predictable.
Innovation isn’t about new. Its about satisfying peoples unmet desires. Innovation doesn’t have to be new at all. And lots of new things don’t innovate. You must satisfy a desire. That is innovation.
As soon as you realize innovation is the act of satisfying someone’s unmet desire its obviously predictable. You can’t innovate doing the same thing. That doesn’t satisfy an unmet desire. So you automatically know a big don’t list. So you can find the innovation TO DO list.
Unmet desires are easy to find. Just ask, “What could make this better?” You will get a big list of possible improvements. And the designers, engineers and marketers knew a huge list of things they didn’t include in the current product. They chose the current features from a big list of possible features. They didn’t include every feature because some features like price and simplicity were needed. So before they ever made the current product they knew how to innovate it. They had a list of innovations.
So when you realize that Innovation is Predictable your next question is how do I predict the best innovation?
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What do you want? Lots of people ask me to help them get what they want. Personal or professional they are always happy with the new insight. They tell me I should charge for my advice. I like helping people and I didn’t want to bother with billing. But now I’ve found a way to help that is easy and affordable.
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Predictive Innovation Training
Predictive Innovation: Core Skills Book
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