How are Predictive Innovation and Evangelism Marketing related?
The world business environment has fundamentally changed Customers can now both find and filter information to get what they want. This means traditional interrupt based advertisement is losing its effectiveness. At the same time customers can search the entire world for exactly what they want. Technology is also making it possible for customers to easily build more of what they want for themselves. So to succeed you need to:
Provide exactly what the customer wants, when the customer wants it, in the way the customer wants, and for the price the customer is willing to pay.
And you must communicate to customers you have what they desire while the customer is actively trying to ignore you because so many others are trying to get their attention.
Innovation gets you half way, but you can’t just innovate, you must Predicatively Innovate to stay ahead of the competition. And how do you communicate something new to people who are ignoring you? Search based marketing won’t work very well because people must first know something exists in order to search for it. That is why Evangelism Marketing is so important.
The great news is Evangelism Marketing doesn’t just introduce a new product; it builds the confidence of each level of user from early adopter to mainstream to late comers. But it’s not just a technique for selling. Evangelism Marketing guides the processes of innovation. In order to get customer to freely sell your product for you, you must first Make them so happy they want to do it. Giving them exactly what they want when they want how they want in the way they want for the price they are willing to pay is essential to Evangelism Marketing.
Evangelism Marketing is a relationship. You are helping someone by giving them information. They in turn give you back information and continue to spread the information you gave them. You might say surveys and marketing research does that, but it doesn’t. How do you get someone to take a survey? Often you can’t. Even with bribes it’s hard and the data is frequently heavily skewed. What about getting customers to freely spread the message? Traditional top down concepts don’t work in a distributed environment. More power, more widely spread is the wave of the future. There are HUGE opportunities for people willing to embrace it and horrible disruption for those that cling to the old way. Which will you be?
Post a link get a FREE Book
Since Ron Paul Revolution: History in the Making is about Evangelism Marketing I’m asking you to be evangelists.
- Post a link to the book
- Send me the URL of where you posted the link and your e-mail address
- I’ll send you a link to download a FREE electronic version of the book
Ron Paul Revolution: History in the Making by Mark Frazier
or
Graphical link
Ron Paul Revolution
History in the Making
by Mark Frazier
MyMiniCity, fun community traffic building technique
I stumbled upon an online game that is like SimCity. The way to get actions to occur to make improvements to your city is to have people click on links. So you send links to your friends or post them in your blog. Check it out and Increase Industry in the MyMiniCity of Merfopolis.
I assume the site makes money from advertising. They should get a lot of traffic very quickly. This follows one of the main rules of Evangelism Marketing, spreading the message benefits the user. Its both fun to see the city grow, plus you are helping your friends develop their cities. Pretty cool.
Predictive Innovation Training
Predictive Innovation: Core Skills Book
RoundSquareTriangle.com