What is Abundance? It starts with information.
Originally a blog post 2007 Jan 22
Since publication of “Free” and Zeitgeist Addendum a lot of people are finally talking about abundance and how it turns economics on its head. So I thought I would update my original post with a video.
Few people understand how to create abundance so I will be spending more time explaining it with blog posts and videos.
Larry Lessig's Video About Copyright Abuse is Abused using DMCA
http://www.techdirt.com/articles/20090428/1738424686.shtml
If there were anyone out there to whom you would not want to send a random take down notice for an online video, it would probably be Larry Lessig. Given that Lessig has become the public face for those who feel that copyright has been stretched too far, as well as being a founder of Stanford’s Fair Use Project, and who’s written multiple books on these issues, you would think (just maybe) that any copyright holder would at least think twice before sending a DMCA takedown on a Larry Lessig presentation.
If you watch the video it is clearly within the legal limits of Fair Use. Each clip is less than 10 seconds and is used as a quote. Aside from stupidity of Warner Brother activating the The Streisand Effect causing this to go viral, by trying to ban the video they are proving the point the video makes. DMCA is insane!
Lessig makes it clear that the concept of copyrights needs to change. Copyrights are a government granted monopoly. They do not protect artists, and never really have. The big businesses use this government granted monopoly to secure their failing business models while the government wages war on individuals. The same problems that occur in other wars such as innocent victims, wasted money, and corruption occur with the war on sharing. Even though Obama claimed he would protect peoples freedom he lied and appointed an RIAA lawyer to the 2nd most powerful post in the Justice Department.
The problem faced with copyrights stems from the idea of scarcity. Rather than innovate and better serve customers, big business gets the government to use force to protect their monopoly. This is happening with Big Banks, Big Pharma, and Government schools. Any place there is a government granted and enforced monopoly the quality goes down, the cost goes up and innocent people get hurt while a war is waged to protect the profits of the entrenched power group.
There are at least 4 types of business models with countless varieties of each. Two of the types actually benefit from sharing. So this war on sharing is only holding back the bright future that is possible. It won’t stop sharing, it will only drive it underground. Look at how well that approached worked on everything else.
How are Predictive Innovation® and Evangelism Marketing related?
The world business environment has fundamentally changed Customers can now both find and filter information to get what they want. This means traditional interrupt based advertisement is losing its effectiveness. At the same time customers can search the entire world for exactly what they want. Technology is also making it possible for customers to easily build more of what they want for themselves. So to succeed you need to:
Provide exactly what the customer wants, when the customer wants it, in the way the customer wants, and for the price the customer is willing to pay.
And you must communicate to customers you have what they desire while the customer is actively trying to ignore you because so many others are trying to get their attention.
Innovation gets you half way, but you can’t just innovate, you must Predicatively Innovate to stay ahead of the competition. And how do you communicate something new to people who are ignoring you? Search based marketing won’t work very well because people must first know something exists in order to search for it. That is why Evangelism Marketing is so important.
The great news is Evangelism Marketing doesn’t just introduce a new product; it builds the confidence of each level of user from early adopter to mainstream to late comers. But it’s not just a technique for selling. Evangelism Marketing guides the processes of innovation. In order to get customer to freely sell your product for you, you must first Make them so happy they want to do it. Giving them exactly what they want when they want how they want in the way they want for the price they are willing to pay is essential to Evangelism Marketing.
Evangelism Marketing is a relationship. You are helping someone by giving them information. They in turn give you back information and continue to spread the information you gave them. You might say surveys and marketing research does that, but it doesn’t. How do you get someone to take a survey? Often you can’t. Even with bribes it’s hard and the data is frequently heavily skewed. What about getting customers to freely spread the message? Traditional top down concepts don’t work in a distributed environment. More power, more widely spread is the wave of the future. There are HUGE opportunities for people willing to embrace it and horrible disruption for those that cling to the old way. Which will you be?
Predictive Innovation Training
Predictive Innovation: Core Skills Book
RoundSquareTriangle.com