Evangelism Marketing Workshop
The Boardwalk Creative Center in Ann Arbor, MI, “Michigan’s most creative meeting space” will host my next hands-on Evangelism Marketing Workshop. I’ll show you how to “Make your customers so happy they freely sell your products for you.” This is way beyond Word-Of-Mouth and Viral. The methods I teach will show you how to create, motivate, and track loyal fans who spread the word of your product.
As customers have more choices and control over media and products traditional interrupt based advertising is losing its effectiveness. Many companies are turning to online marketing, but going about it all wrong. They still try to force you to see their ads with pop-ups or spam or banner ads. Search-based techniques are better but depend on your customers knowing you exist and looking for you. How do you reach people with something new and better?
Evangelism Marketing is the answer. People are much more likely to buy a product recommended from a trusted friend. You might even ask certain friends for recommendations on things they have expertise. This bridges the knowledge and confidence gap. Additionally, Evangelism Marketing costs less because you aren’t fighting to get attention with offers that are thrown in the trash. The friend tell the potential customer what they want to hear, when they want to hear it in the way they want to hear it. Evangelism Marketing targets on levels not possible with any other approach and get better results because of it.
As you can imagine all the rules are different when using Evangelism Marketing. Using the OutCompete Predictive Innovation Method and 10 years of research, I’ve learned what makes a complete and effective Evangelism Marketing campaign. Get up and running fast with this action-packed one day workshop. I hope to see you there.
Find out more about Evangelism Marketing Workshop
What Makes an Innovation System Complete?
Innovation is more than creativity, it requires 7 steps and each step must satisfy 7 criteria. This video introduces the steps and criteria. In future posts I’ll explore some of the steps and criteria.
For a free 19 page report detailing the criteria contact me and ask for, “What Makes an Innovation System Complete”.
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$1000 Rechargeable Cordless Razor. How Much Are You Worth?
If I told you I bought a $1000 rechargeable cordless razor you would probably say I was nuts. There was a time when I would have said so as well. And no, I never paid $1000 for a razor. But I did discover just how valuable such small items can be.
When I was a consultant in Silicon Valley during the 1990’s I had 3 contracts at a time. In the morning I would drive into San Francisco from Sunnyvale where I lived. I would work for my financial clients until 5 pm, then I continued my clockwise trip around the bay to Oakland where I had a second contract designing and developing the virtual reality engine used in many video games including Top Gun and Falcon 4.0. I would work there until 10 pm or 11 pm then finish my circle of the bay by driving back home to Sunnyvale. On the weekends I wouldn’t have to drive because I worked out of my house on smaller projects.
As you can imagine I did a whole lot of driving. A little over and hour and half each day. The work plus driving schedule didn’t leave me much time for anything else. Why was I working so much? Because I was 26 years old and making over $250,000 a year. That wasn’t stock options that was cash in my hand.
One day while getting ready in the morning I thought about my hourly rate and what the 10 minutes a day I spent shaving was worth. At my average hourly rate I was spending $12 each morning to shave. WOW. I would never pay someone $12 to shave my face. A little multiplication and I discovered I was wasting $262 every month just on shaving. I immediately went out and bought a rechargeable cordless electric razor. The razor cost $79, an amount that I previously had thought was extravagant. So instead of wasting time in the bathroom I would shave while I was driving and that razor paid for itself in the first week. So now I consider that I paid $79 for a $1000 rechargeable cordless razor.
After that I looked at my whole life and found many ways to put my time to the best use. Now what ever I do I’m calculating “is this something that I would be better off paying to have done?” And the more times I find that is true the more pleased I am at my success. It means my value is increasing. How Much Are You Worth?
Action Items:
- Figure out what your time is worth
- Find repetitive tasks that could be shortened or eliminated
- Determine if its cheaper for someone else to do the task
- Remember time to do things you enjoy, life is just as valuable as work.
Predictive Innovation Training
Predictive Innovation: Core Skills Book
RoundSquareTriangle.com