Creating Passionate Users: Attenuation and the suck threshold. A great article on the mindset needed to be an innovator. Most people and the businesses they work in are good enough. They got past the “I don’t suck” threshold but really don’t move much beyond that.
The article talks about being the best in the world. I prefer to be the best possible. Being the best in the world is a scarcity mindset, just another way of dividing up a limited pie. If the world stinks then being best doesn’t say much.
Read the article, its lively and challenging and touches on neurology, a subject I’ve spent a lot of time studying.