“Po’ need 2 pahty 2″
The absurdity aside, a Food Stamp Friday Party could be an innovative business strategy.
The obvious way to look at it is as a charitable gesture. Truly needy people certainly do need some cheering up and they don’t have the money to go out clubbing. But the indirect alternative could point out hidden markets.
It’s likely the majority of SNAP card holders are women. Discounts for ladies brings in more women and that in turn brings in more men who spend money on drinks for themselves and the ladies.
This may also bring in groups of women who would otherwise not attend. Women tend to prefer going out in groups. If members of their group feel they can’t afford to go out, the whole group may stay at home. By eliminating that objection the party promoter can bring in other women who will spend money.
Don’t forget the party promoter created national attention for his local party. That alone is highly valuable to a promoter since on it’s face the product is a commodity.
So when thinking about potential markets for your products look beyond the obvious customers. Predictive Innovation describes 90 types of business models. Most industries never look at more than 13% of the idea space. That means there could be 78 better business models you overlooked.