Tactile illusion computer interface

December 23, 2010 · Posted in innovation · Comment 


This works because of an concept referred to in NLP as an anchor. It’s the same principle as Pavlov ringing the bell and feeding the dog. The dog’s neurology links the bell to being fed then automatically causes the dog to salivate when it hears the sound of the bell. The belief that food is coming triggers involuntary responses. This approach could lead to a large variety of entertainment and medical applications.

This also proves some points about how media, especially video games, influences behavior. Linking positive feeling of winning a game to doing destructive actions like killing people is very harmful.

This is literally mind control. You can use it to help control your own mind or others can use it against your will. Subliminal advertising has used this for decades. It touches on the powerful placebo and nocebo effects. It’s crucial to education and personal achievement plus relationships. This is a field I’ve been studying for 10 years and see many areas of innovation.

Want vs. Need

December 4, 2006 · Posted in problem solving · Comment 

I’m going to teach you something that will change your life forever. It’s very simple and it’s an essential element to happiness, success or just avoiding misery.

If you plan to be successful, fulfilled or just avoid misery an essential step is to understand the difference between Need and Want.

People often use those words interchangeably. But the two words are very different. Beyond a mere level of importance want is different from need.

We all understand want, it’s a feeling. Want is self existent. There is no reason or validation required to want. You want, end of story. Many times our wants really aren’t our but I’ll cover that topic in another article.

Need is what we tend to have the most difficulty with. We have so much difficulty with the concept of need that most people don’t even use it properly in a sentence.

I’m sure you have heard someone say, “You need to clean up your room”, or “you need to exercise”, or “you need to have fun.” Do you realize that none of those are complete thoughts? Do you know what is missing? It’s obvious once I tell you. And when you hear it you will never look at the world the same. Each of those statements is missing the reason.

When you say, “need” or “must” or “should” there is always a “reason” or an “in order to” that goes with it. For instance, “You should clean your room, in order to avoid losing things.” And, “You need to have fun, to be healthy.”

Now think about every time you have said, need, must, should, or ought. What was the reason? Until you know the reason for your actions you can’t determine if the action is correct. How can you tell if what you are doing will achieve the goal unless you know what the goal is?

Action Items:

  • Make a list of the “need” statements you most often use.
  • Add at least one “in order to” for each “need”.
  • Make a list of “need” statements you hear others use.
  • Either, ask others for their “in order to” or try to figure out some.
  • Reassess your and other peoples actions based on “in order to” statements.