Widespread power outages is the definition of scarcity. The people people without electricity clearly have a need. Why didn’t it lead to massive profit taking? In a real free market there is another choice, it’s call charity.
The person sharing their electricity didn’t have a scarcity, they had an abundance, more than they needed. The value of helping people in need outweighed any monetary profit or the hassle involved in selling access to electricity. This situation shows that given the choice people gladly share. If there isn’t a significant cost involved sharing people will share.
In The Perils Of Extrapolation: Who Knows What The Next Disruptive Innovation Will Be Mike Masnick points out how important it is for an entrepreneur to be able to respond to changes. If you can accurately predict the next big innovation its easier for you to respond to change or even be first to market.
Traditionally forecasting doesn’t work well for innovation. Trend analysis isn’t very accurate for predicting the future because it’s looking at the past rather than what makes the future happen. That is why most people thing, “It’s always difficult to predict which innovation is actually going to hit”.
Predictive Innovation changes that and puts you in control, increasing profits, decreasing risks, and neutralizing competition.
Bizarre and weird behavior isn’t the source of innovation. Innovation is satisfying customers’ unmet desires. Unless your customers’ want to watch you act crazy then bizarre behavior is not innovative.
All you need to satisfy customers’ unmet desires is to understand your customers and have a system for creating products and services that do more of what customers want. That sounds remarkably sane.
So why all the hype about acting like a lunatic to be innovative?
Innovation by definition is change. Crazies love change, any change, the wilder the better. Sensible people naturally avoid most change because it also produces risk. But sane logical people change all the time. What they want to avoid is risky change that doesn’t provide value. Give a sane well adjusted person a low-risk high value improvement and they will gladly accept that change.