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	<title>Mark Proffitt &#187; product development</title>
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	<description>Predictive Innovation for Business &#38; Society</description>
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		<title>Where to Start?  Always Start With Customers!</title>
		<link>http://markproffitt.com/2009/03/11/where-to-start-always-start-with-customers/</link>
		<comments>http://markproffitt.com/2009/03/11/where-to-start-always-start-with-customers/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 18:30:23 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[entrepreneurship]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[eastern michigan university]]></category>
		<category><![CDATA[emu]]></category>
		<category><![CDATA[investment]]></category>
		<category><![CDATA[new business]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[starting a business]]></category>

		<guid isPermaLink="false">http://www.markproffitt.com/?p=370</guid>
		<description><![CDATA[I recently taught a short introduction to Predictive Innovation class for a group of design students at Eastern Michigan University (EMU). One of the students listed his biggest problem as, &#8220;not knowing where to start.&#8221; He had a product idea and hundreds of ways to approach it but he didn&#8217;t know how to begin to [...]]]></description>
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		<title>Overview of the Predictive Innovation Method</title>
		<link>http://markproffitt.com/2009/02/27/overview-of-the-predictive-innovation-method/</link>
		<comments>http://markproffitt.com/2009/02/27/overview-of-the-predictive-innovation-method/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 23:03:02 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[innovation system]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[predictive innovation]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[reduce risk]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[what customers want]]></category>

		<guid isPermaLink="false">http://www.markproffitt.com/?p=358</guid>
		<description><![CDATA[Predictive Innovation Overview View more presentations from MarkProffitt. (tags: reduce risk)]]></description>
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		<title>Analysis of Innovation at Google</title>
		<link>http://markproffitt.com/2009/02/19/analysis-of-innovation-at-google/</link>
		<comments>http://markproffitt.com/2009/02/19/analysis-of-innovation-at-google/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 12:08:21 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[innovation]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[Agile]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[douglas merrill]]></category>
		<category><![CDATA[emi]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[innovative culture]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[larry page]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[methology]]></category>
		<category><![CDATA[open innovation]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[university of michigan]]></category>

		<guid isPermaLink="false">http://www.markproffitt.com/?p=344</guid>
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		<title>Revealing Emerging Expectations, the most important step of innovation.</title>
		<link>http://markproffitt.com/2008/02/12/revealing-emerging-expectations-the-most-important-step-of-innovation/</link>
		<comments>http://markproffitt.com/2008/02/12/revealing-emerging-expectations-the-most-important-step-of-innovation/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 11:00:01 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[invention]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[market strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[new products]]></category>
		<category><![CDATA[predictive innovation]]></category>
		<category><![CDATA[product development]]></category>

		<guid isPermaLink="false">http://www.markproffitt.com/2008/02/12/revealing-emerging-expectations-the-most-important-step-of-innovation/</guid>
		<description><![CDATA[Emerging expectations are the things customers will start to demand next. These are features, benefits, and values current products are missing but customers haven&#8217;t started demanding yet. When customers realize these desires can be met they will demand it from all future products. It&#8217;s essential to have something ready when that happens or you will [...]]]></description>
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		<title>Why do 88% of Ideas Fail to Make it to Market?</title>
		<link>http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/</link>
		<comments>http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/#comments</comments>
		<pubDate>Wed, 21 Feb 2007 16:23:28 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[productivity]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[success]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[creativity research]]></category>
		<category><![CDATA[efficient innovation]]></category>
		<category><![CDATA[idea generation]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[innovation method]]></category>
		<category><![CDATA[innovation on demand]]></category>
		<category><![CDATA[innovation research]]></category>
		<category><![CDATA[innovation system]]></category>
		<category><![CDATA[innovation training]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[profit margin]]></category>
		<category><![CDATA[reliable innovation]]></category>
		<category><![CDATA[successful marketing]]></category>
		<category><![CDATA[systematic innovation]]></category>

		<guid isPermaLink="false">http://www.markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/</guid>
		<description><![CDATA[The reason 88% of ideas fail to make it to market is companies have no system to turn ideas into marketable innovations. Innovation requires 7 elements. To innovate successfully you must DO ALL SEVEN.]]></description>
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