Peer-to-Peer Learning Disrupting Poverty

April 6, 2011 · Posted in abundance, prediction ·  

I’ve been promoting peer-to-peer technology and education for 15 years. USA is ignoring the advice, India is doing it and succeeding.
http://www.wired.co.uk/magazine/archive/2011/04/features/disrupting-poverty?page=all

Michigan is complaining that it can’t cut spending below $7316 per student per year for 12 years but India is able to train engineers in 6 months for nearly free and teenager Babar Ali is providing elementary education for free using the peer-to-peer model. http://news.bbc.co.uk/2/hi/8299780.stm

More importantly the people actually getting it done are avoiding the top-down hierarchies of established charities and government. They are doing it themselves and helping others to also do it themselves.

How are Predictive Innovation and Evangelism Marketing related?

The world business environment has fundamentally changed Customers can now both find and filter information to get what they want. This means traditional interrupt based advertisement is losing its effectiveness. At the same time customers can search the entire world for exactly what they want. Technology is also making it possible for customers to easily build more of what they want for themselves. So to succeed you need to:

Provide exactly what the customer wants, when the customer wants it, in the way the customer wants, and for the price the customer is willing to pay.

And you must communicate to customers you have what they desire while the customer is actively trying to ignore you because so many others are trying to get their attention.

Innovation gets you half way, but you can’t just innovate, you must Predicatively Innovate to stay ahead of the competition. And how do you communicate something new to people who are ignoring you? Search based marketing won’t work very well because people must first know something exists in order to search for it. That is why Evangelism Marketing is so important.

The great news is Evangelism Marketing doesn’t just introduce a new product; it builds the confidence of each level of user from early adopter to mainstream to late comers. But it’s not just a technique for selling. Evangelism Marketing guides the processes of innovation. In order to get customer to freely sell your product for you, you must first Make them so happy they want to do it. Giving them exactly what they want when they want how they want in the way they want for the price they are willing to pay is essential to Evangelism Marketing.

Evangelism Marketing is a relationship. You are helping someone by giving them information. They in turn give you back information and continue to spread the information you gave them. You might say surveys and marketing research does that, but it doesn’t. How do you get someone to take a survey? Often you can’t. Even with bribes it’s hard and the data is frequently heavily skewed. What about getting customers to freely spread the message? Traditional top down concepts don’t work in a distributed environment. More power, more widely spread is the wave of the future. There are HUGE opportunities for people willing to embrace it and horrible disruption for those that cling to the old way. Which will you be?

How are Predictive Innovation® and Evangelism Marketing related?

April 23, 2008 · Posted in abundance, economics, innovation, sharing, strategy ·  

The world business environment has fundamentally changed Customers can now both find and filter information to get what they want. This means traditional interrupt based advertisement is losing its effectiveness. At the same time customers can search the entire world for exactly what they want. Technology is also making it possible for customers to easily build more of what they want for themselves. So to succeed you need to:

Provide exactly what the customer wants, when the customer wants it, in the way the customer wants, and for the price the customer is willing to pay.

And you must communicate to customers you have what they desire while the customer is actively trying to ignore you because so many others are trying to get their attention.

Innovation gets you half way, but you can’t just innovate, you must Predicatively Innovate to stay ahead of the competition. And how do you communicate something new to people who are ignoring you? Search based marketing won’t work very well because people must first know something exists in order to search for it. That is why Evangelism Marketing is so important.

The great news is Evangelism Marketing doesn’t just introduce a new product; it builds the confidence of each level of user from early adopter to mainstream to late comers. But it’s not just a technique for selling. Evangelism Marketing guides the processes of innovation. In order to get customer to freely sell your product for you, you must first Make them so happy they want to do it. Giving them exactly what they want when they want how they want in the way they want for the price they are willing to pay is essential to Evangelism Marketing.

Evangelism Marketing is a relationship. You are helping someone by giving them information. They in turn give you back information and continue to spread the information you gave them. You might say surveys and marketing research does that, but it doesn’t. How do you get someone to take a survey? Often you can’t. Even with bribes it’s hard and the data is frequently heavily skewed. What about getting customers to freely spread the message? Traditional top down concepts don’t work in a distributed environment. More power, more widely spread is the wave of the future. There are HUGE opportunities for people willing to embrace it and horrible disruption for those that cling to the old way. Which will you be?