Innovation Is Predictable

June 27, 2007 · Posted in innovation · 2 Comments 

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Yesterday I was told, “Innovation isn’t predictable. If it was predictable then they would already be doing it.” That statement shows why most people can’t innovate. Every assumption was wrong. Innovation is Predictable. Innovation MUST BE Predictable.

Innovation isn’t about new. Its about satisfying peoples unmet desires. Innovation doesn’t have to be new at all. And lots of new things don’t innovate. You must satisfy a desire. That is innovation.

As soon as you realize innovation is the act of satisfying someone’s unmet desire its obviously predictable. You can’t innovate doing the same thing. That doesn’t satisfy an unmet desire. So you automatically know a big don’t list. So you can find the innovation TO DO list.

Unmet desires are easy to find. Just ask, “What could make this better?” You will get a big list of possible improvements. And the designers, engineers and marketers knew a huge list of things they didn’t include in the current product. They chose the current features from a big list of possible features. They didn’t include every feature because some features like price and simplicity were needed. So before they ever made the current product they knew how to innovate it. They had a list of innovations.

So when you realize that Innovation is Predictable your next question is how do I predict the best innovation?

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What is Abundance?

January 22, 2007 · Posted in abundance, economics, innovation, strategy · 1 Comment 

Do you work, purchase, or consume anything? If so this new understanding of Abundance effects you.

“You keep using that word. I do not think it means what you think it means.” The character Inigo Montoya from the movie “Princess Bride”

In 2000 I began a project to change the world. My partner in this project was The Shad0w, contributor to the BitTorrent protocol and creator of BitTornado program. Napster and other peer-to-peer file sharing systems were in full swing and BitTorrent was just starting to catch on. At that point we realized that it was impossible to stop people from copying information. Music, movies, books, or software programs are all just information. Any information can be digitized. Once digitized copies are basically free. But we also realized that if people weren’t paid to make new information the world would stagnate. The entire legal system of intellectual property was based on restricting copies and now that was impossible.

While Shadow worked on BitTorrent and other technologies I worked on business models for this new world we were entering. I began researching, doing experiments and reexamining everything I knew about information. The result of that were several profound discoveries. One of them was a completely different way of looking at economics.

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