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	<title>Mark Proffitt &#187; innovation management</title>
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	<description>Predictive Innovation for Business &#38; Society</description>
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		<title>Reducing Business Risk: Predictive Innovation&#174;</title>
		<link>http://markproffitt.com/2010/01/17/reducing-business-risk-predictive-innovation-method/</link>
		<comments>http://markproffitt.com/2010/01/17/reducing-business-risk-predictive-innovation-method/#comments</comments>
		<pubDate>Sun, 17 Jan 2010 08:15:42 +0000</pubDate>
		<dc:creator>mark</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[alternatives matrix]]></category>
		<category><![CDATA[blue ocean]]></category>
		<category><![CDATA[innovation management]]></category>
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		<category><![CDATA[investing]]></category>
		<category><![CDATA[market research]]></category>
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		<category><![CDATA[venture capital]]></category>

		<guid isPermaLink="false">http://markproffitt.com/?p=578</guid>
		<description><![CDATA[Every investor is concerned about risk. How do you accurately assess the risk of an innovation investment? Can you calculate an Innovation Quotient to measure it? How do you control your exposure to the risk? Can you reduce your risk and still maintain desirable profits? Yes, with the Predictive Innovation&#174;. All traditional methods of risk [...]]]></description>
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		<title>Analysis of Innovation at Google</title>
		<link>http://markproffitt.com/2009/02/19/analysis-of-innovation-at-google/</link>
		<comments>http://markproffitt.com/2009/02/19/analysis-of-innovation-at-google/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 12:08:21 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Agile]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[douglas merrill]]></category>
		<category><![CDATA[emi]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[innovative culture]]></category>
		<category><![CDATA[ipod]]></category>
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		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[methology]]></category>
		<category><![CDATA[open innovation]]></category>
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		<category><![CDATA[search]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[university of michigan]]></category>

		<guid isPermaLink="false">http://www.markproffitt.com/?p=344</guid>
		<description><![CDATA[Be Sociable, Share! Tweet]]></description>
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		<item>
		<title>Why do 88% of Ideas Fail to Make it to Market?</title>
		<link>http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/</link>
		<comments>http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/#comments</comments>
		<pubDate>Wed, 21 Feb 2007 16:23:28 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[creativity research]]></category>
		<category><![CDATA[efficient innovation]]></category>
		<category><![CDATA[idea generation]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[innovation method]]></category>
		<category><![CDATA[innovation on demand]]></category>
		<category><![CDATA[innovation research]]></category>
		<category><![CDATA[innovation system]]></category>
		<category><![CDATA[innovation training]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[new product development]]></category>
		<category><![CDATA[npd]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[profit margin]]></category>
		<category><![CDATA[reliable innovation]]></category>
		<category><![CDATA[successful marketing]]></category>
		<category><![CDATA[systematic innovation]]></category>

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		<description><![CDATA[The reason 88% of ideas fail to make it to market is companies have no system to turn ideas into marketable innovations. Innovation requires 7 elements. To innovate successfully you must DO ALL SEVEN.]]></description>
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