As I pointed out in my book “Ron Paul Revolution: History in the Making” Google trends is much more accurate measure of the public opinion than limited polls. Since Google searches are what people are really interested in and can’t be swayed by the wording of the questions it’s more truthful. Also Google searches tracks every search so it is not as prone to sample bias.
I believe the polling methods used are part of the reason the Republican party failed. And even though the election looks like a big win for Obama and the Democrats I suspect they are missing very important aspects of what happened. Looking at people as groups rather than individuals hides what is really going on. People act as individuals not groups. Individuals have very different needs and desires. The entire election process forces people to pick a watered down version of what they really want.
There are enough people who don’t vote to win an election. That is the unserved long tail majority. In politics it might be possible to ignore the real majority by fighting over pieces of the small pie but businesses can’t do that and succeed. That huge group of potential customers are fuel for disruptive innovation. Any company that reaches that untapped group will jump to the industry leader.
Old methods of polling and marketing research won’t find these hidden non-buyers. Predictive Innovation can show you the untapped markets and how to reach them. As more distributed tools like Google Trends become available it becomes more important to learn how to use the Predictive Innovation Method.