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	<title>Mark Proffitt &#187; efficient innovation</title>
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		<title>Why do 88% of Ideas Fail to Make it to Market?</title>
		<link>http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/</link>
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		<pubDate>Wed, 21 Feb 2007 16:23:28 +0000</pubDate>
		<dc:creator>Mark</dc:creator>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[ceo]]></category>
		<category><![CDATA[creativity research]]></category>
		<category><![CDATA[efficient innovation]]></category>
		<category><![CDATA[idea generation]]></category>
		<category><![CDATA[innovation management]]></category>
		<category><![CDATA[innovation method]]></category>
		<category><![CDATA[innovation on demand]]></category>
		<category><![CDATA[innovation research]]></category>
		<category><![CDATA[innovation system]]></category>
		<category><![CDATA[innovation training]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing success]]></category>
		<category><![CDATA[new product development]]></category>
		<category><![CDATA[npd]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product management]]></category>
		<category><![CDATA[profit margin]]></category>
		<category><![CDATA[reliable innovation]]></category>
		<category><![CDATA[successful marketing]]></category>
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		<description><![CDATA[The reason 88% of ideas fail to make it to market is companies have no system to turn ideas into marketable innovations. Innovation requires 7 elements. To innovate successfully you must DO ALL SEVEN.]]></description>
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