How are Predictive Innovation and Evangelism Marketing related?
The world business environment has fundamentally changed Customers can now both find and filter information to get what they want. This means traditional interrupt based advertisement is losing its effectiveness. At the same time customers can search the entire world for exactly what they want. Technology is also making it possible for customers to easily build more of what they want for themselves. So to succeed you need to:
Provide exactly what the customer wants, when the customer wants it, in the way the customer wants, and for the price the customer is willing to pay.
And you must communicate to customers you have what they desire while the customer is actively trying to ignore you because so many others are trying to get their attention.
Innovation gets you half way, but you can’t just innovate, you must Predicatively Innovate to stay ahead of the competition. And how do you communicate something new to people who are ignoring you? Search based marketing won’t work very well because people must first know something exists in order to search for it. That is why Evangelism Marketing is so important.
The great news is Evangelism Marketing doesn’t just introduce a new product; it builds the confidence of each level of user from early adopter to mainstream to late comers. But it’s not just a technique for selling. Evangelism Marketing guides the processes of innovation. In order to get customer to freely sell your product for you, you must first Make them so happy they want to do it. Giving them exactly what they want when they want how they want in the way they want for the price they are willing to pay is essential to Evangelism Marketing.
Evangelism Marketing is a relationship. You are helping someone by giving them information. They in turn give you back information and continue to spread the information you gave them. You might say surveys and marketing research does that, but it doesn’t. How do you get someone to take a survey? Often you can’t. Even with bribes it’s hard and the data is frequently heavily skewed. What about getting customers to freely spread the message? Traditional top down concepts don’t work in a distributed environment. More power, more widely spread is the wave of the future. There are HUGE opportunities for people willing to embrace it and horrible disruption for those that cling to the old way. Which will you be?
Alternative to Closing for Legendary Greek Restaurant
The 80 year old owner of Detroit’s oldest Greek restaurant New Hellas Cafe, Gus Anton, is shutting the business down claiming he needs the rest and can’t keep up with it any more. Surely he deserves to retire after 57 years of running the business his father started in 1901. Unfortunately shutting the business down means 35 people lose their jobs. Anton say he hopes the workers will get rehired if the restaurant is sold. He said, “he doesn’t have anyone to take over. His son is ill and one of his grandchildren wants to be a plumber, the other a doctor.”
How about selling it to the employees?
I realize that business has been way down but I suspect the people working there need their jobs and know how to run it without Gus. I also suspect the business is still profitable. I suggest that Mr. Anton either sell the business and the building to the employees or lease it to the employees while he is attempting to sell the building. Since he was planning on closing the doors he doesn’t seem to need the money right away. This would give the loyal worker a chance to improve their lives and save Gus and his family some money, and maybe even make a bit more. Perhaps the employees turned owners have some ideas to make the business more successful.
Venerable Greek restaurant in Detroit to shut doors
New Hellas restaurant closes after 107 years
Ron Paul Revolution: History in the Making. My new book.
My new book is just released. It goes into great details about what is driving the excitement for Ron Paul and how Freedom is the Ultimate Product for Evangelism Marketing.
During the pre-primary campaigning I’ve been able to meet Ron Paul and consult with the official campaign. I’ve been able to see the inner workings and I’ve been all over the world with the grassroots. Ron Paul’s success is a perfect example of evangelism marketing and the abundance society at work. Ron Paul’s campaign is the epitome of evangelism marketing. None of the success has been from anything the national campaign has done. The fund raising, the signs everywhere, the posts all over the Internet are all from individuals acting on their own to promote the idea.
Factors like the Long-Tail as described by Chris Anderson of Wired Magazine have enabled Ron Paul’s supporters to set records for fund raising. Open Source techniques are being used to propel ideas into action and even fund $300,000 projects. This type of free innovation overcomes the scarcity economics.
Few people understand what is going on with the Ron Paul campaign, not the media, not the competition, and not even Ron Paul’s staff. The new culture based on abundance is taking hold and its powered by freedom. I’ve talked with the top staffers in Ron Paul’s campaign many times, and even Ron Paul himself. They don’t have a clue about evangelism marketing, they just know something is working. I can only imagine how big this campaign would be if they had implemented the 22 elements for a complete evangelism system. Ron Paul himself does do the most important thing, he tells the truth.
Many of the 22 elements of a complete evangelism marketing campaign have been implemented by supporters. That is the power of evangelism, abundance and freedom.
Here is a sample chapter.
The Largest Minority
The industrial revolution focused on mass marketing. Success was achieved by making common items in the most cost efficient manner to sell to large groups of people. Standardization was the hallmark of the 19th and 20th century, but as the Information age emerged it became possible for the universal truth of individuality to move to the forefront. The potential for mass customization became reality and is totally revolutionizing every aspect of life. Oddly enough the information age, re-popularizes the ideas codified 230 years ago in the Constitution of the united States of America. The individual is King.
The Ron Paul Revolution benefits from a phenomenon described by what publisher of Wired magazine, Chris Anderson, calls “The Long Tail” In his article in Wired Magazine and his book of the same name, he pointed out that 98% of the Top 10,000 books carried by Amazon.com sell at least one copy per month. That means there is a market for every imaginable subject.
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