The Boardwalk Creative Center in Ann Arbor, MI, “Michigan’s most creative meeting space” will host my next hands-on Evangelism Marketing Workshop. I’ll show you how to “Make your customers so happy they freely sell your products for you.” This is way beyond Word-Of-Mouth and Viral. The methods I teach will show you how to create, motivate, and track loyal fans who spread the word of your product.
As customers have more choices and control over media and products traditional interrupt based advertising is losing its effectiveness. Many companies are turning to online marketing, but going about it all wrong. They still try to force you to see their ads with pop-ups or spam or banner ads. Search-based techniques are better but depend on your customers knowing you exist and looking for you. How do you reach people with something new and better?
Evangelism Marketing is the answer. People are much more likely to buy a product recommended from a trusted friend. You might even ask certain friends for recommendations on things they have expertise. This bridges the knowledge and confidence gap. Additionally, Evangelism Marketing costs less because you aren’t fighting to get attention with offers that are thrown in the trash. The friend tell the potential customer what they want to hear, when they want to hear it in the way they want to hear it. Evangelism Marketing targets on levels not possible with any other approach and get better results because of it.
As you can imagine all the rules are different when using Evangelism Marketing. Using the OutCompete Predictive Innovation Method and 10 years of research, I’ve learned what makes a complete and effective Evangelism Marketing campaign. Get up and running fast with this action-packed one day workshop. I hope to see you there.
Tune into Interactive Technologies live radio interview on WCBN 88.3 FM Ann Arbor to join the two part interview. You can listen online including a stream on Second Life. I’ll be talking about Evangelism Marketing my experience using Evangelism Marketing method with the Ron Paul Revolution.
One of the traits of a great innovation is how obvious it appears once you’ve seen it. Unfortunately a lot of frustration can occur trying to explain the innovation to people who haven’t yet grasped the concept. Often it feels like you are trying to explain the innovation to an idiot. While this might be the case, if your innovation depends on explaining it to idiots you have a serious problem. Chances are that your idea will not become an innovation very soon if you can’t explain it to investors and it definitely won’t if you can’t explain it to customers.
How can you tell if the problem is with the way you are explaining it or if you really are just talking to an idiot? If the person you are talking to is an idiot, move on. But if they aren’t an idiot you are left with two other possibilities. The first is you aren’t explaining it very well. That can be easily fixed. The second is a warning sign that your idea won’t catch on. If your idea is too far ahead of a customer’s demand they won’t understand it. If that is the case you will waste a lot of time and money trying to bring it to market.
In communication sciences we have a term for this, its called rupture. Two people might be using similar or even the exact same words but using different definitions or making assumptions that are radically different. The meaning of the message gets lost in transmission. The context is as important as the code of any communication.