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Abundance Report: Video Conference from the Jungle

February 15, 2010 · Posted in abundance · Comment 

Last weekend I experienced an amazing example of abundance. My friend in Thailand called me. She and her friends took a drive two hours out of Bangkok to a nature preserve. When she was there she used her GSM cell phone to connect her laptop to the Internet and show me live video of the waterfall she was visiting.

The examples and levels of abundance are staggering.

First consider who she is. She is a young missionary from the Philippines teaching English in Bangkok. Her monthly salary is 750 USD. She is the youngest of 6 children of a disabled fisherman. She sends money home to support her parents, helps her other siblings with loans plus tithes 10% to her church. That doesn’t leave a lot of disposable income. So keep that in mind.

This call was not for business, it was just for fun. This is one of the characteristics of Abundance. When things are so cheap you don’t pay attention to the price. Except for the GSM connection to the Internet, the call was free.

She has a laptop with a webcam. So do a billion other people. Just 15 years ago the idea of a laptop was an outrageous luxury item. Now a computer with more processing power than everything that ran WWII is casually taken to a park. And this laptop wasn’t provided by her work. It was a present.

Nearly everyone on the planet has access to the Internet. Most of it high speed and capable of video. Cafes, restaurants, and cheap hotels give access away for free. Some of the poorest people in the world have such cheap and easily available Internet service they can spend hours sending Nigerian SPAM email.

She had a GSM phone to access the Internet in the middle of the countryside. She wasn’t in a big city. She was out in the jungle looking at a waterfall. The GSM phone is three examples of abundance. She could afford to have the equipment. The service was there. It was cheap enough that she didn’t care about the cost. Just 20 years ago making any phone call between Thailand and the USA would require scheduling overseas operators to make connections and it would be so expensive only governments or large corporations would do it. Today a young lady on a day trip calls a friend half way around the world and thinks nothing of doing it.

She used Skype to do the video conference. The software and the service were totally free. Once she was online everything was free.

The fact we even met to become friends is another example of abundance. Global communication is free and easy. Two people out of 6.5 billion on the opposite sides of the world with no people in common were able to meet based on shared interests and values. It wasn’t long ago that was nearly impossible. Now today its common place.

Abundance is the design of the universe and we are seeing the accelerating effects every day.

Evangelism Marketing Workshop

April 17, 2008 · Posted in advertising, business, entrepreneurship, innovation, success · Comment 

The Boardwalk Creative Center in Ann Arbor, MI, “Michigan’s most creative meeting space” will host my next hands-on Evangelism Marketing Workshop. I’ll show you how to “Make your customers so happy they freely sell your products for you.” This is way beyond Word-Of-Mouth and Viral. The methods I teach will show you how to create, motivate, and track loyal fans who spread the word of your product.

As customers have more choices and control over media and products traditional interrupt based advertising is losing its effectiveness. Many companies are turning to online marketing, but going about it all wrong. They still try to force you to see their ads with pop-ups or spam or banner ads. Search-based techniques are better but depend on your customers knowing you exist and looking for you. How do you reach people with something new and better?

Evangelism Marketing is the answer. People are much more likely to buy a product recommended from a trusted friend. You might even ask certain friends for recommendations on things they have expertise. This bridges the knowledge and confidence gap. Additionally, Evangelism Marketing costs less because you aren’t fighting to get attention with offers that are thrown in the trash. The friend tell the potential customer what they want to hear, when they want to hear it in the way they want to hear it. Evangelism Marketing targets on levels not possible with any other approach and get better results because of it.

As you can imagine all the rules are different when using Evangelism Marketing. Using the OutCompete Predictive Innovation Method and 10 years of research, I’ve learned what makes a complete and effective Evangelism Marketing campaign. Get up and running fast with this action-packed one day workshop. I hope to see you there.

Find out more about Evangelism Marketing Workshop

Interactive Technologies Radio Interview – Ron Paul Revolution: History in the Making

April 8, 2008 · Posted in abundance, advertising, innovation · Comment 

Tune into Interactive Technologies live radio interview on WCBN 88.3 FM Ann Arbor to join the two part interview. You can listen online including a stream on Second Life. I’ll be talking about Evangelism Marketing my experience using Evangelism Marketing method with the Ron Paul Revolution.

Mark Frazier on IT talking about abundance, Ron Paul, Evangelism marketing, and impacts on society.

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