Build Your Business with Mark Proffitt

Innovation Consulting Process

  1. Quick Start Training
  2. Your Jobs-To-Be Done
  3. Quick Match, Objectively Measure Subjective Desires
  4. Choose 1st Customers
  5. Readily Available Resources
  6. Cheaper than Free Resources
  7. How
  8. Mentoring
  9. Agile Coaching

1. Quick Start Training

First step in the innovation consulting process is learning the basic skills of Predictive Innovation. Quick Start is the quickest way found so far to create Predictive Thinkers. It was tested in Indonesia on 2nd year Psychology undergraduate college students who had no business or engineering experience. Great test of an innovation consulting process, right? In just 2 days they were able to use Predictive Innovation to find new business models with cheaper than free resources to solve poverty, pollution, and beautify Indonesia. We start with the super fast Inversion method to solve seemingly unsolvable problems. In just 10 minutes you will solve seemingly unsolvable problems with ease. Then you go through a number of learn by doing exercises to quickly gain the other skills to think predictively. This is delivered a self-paced video course with online tutoring. Instructor led webinar or in-person option is available for groups.

2. Uncover your Jobs-to-Be-Done

Your business is a tool to satisfy your desires. The products & services your business provides satisfy your customers desires. Innovation only happens if everyone profits. You, your team, supplier, & your customer all must be satisfied. You can always find a different customers or types of customers but there is only one you. First Jobs-To-Be-Done satisfy your desires.

3. Objectively Measure your Desires

QuickMatch is a proprietary method based on neurology to objectively measure subjective desires. In just minutes literally see what to focus on and if members of your team are on the “same page.”

4. Choose 1st Customers, Who are they & What do they want?

Find customers 1st then make what they want. This seems obvious but nearly everyone does this backwards causing the average 80-90% failure rate of new products & businesses. You will identify the best 1st customers Create their Jobs-to-Be-Done map and objectively measure their desires. When combined with your map it sets the guide posts for your strategy.

5. Identify your readily available resources

Lack of resources are a problem for nearly everyone. Struggling to find resources while trying to get work done is a waste of time & your sanity. We will fix that before you start by identifying your readily available resources.

6. Find Cheaper than Free Resources. Instant 2x profit

Using waste to make something valuable turns it into a Cheaper than Free Resource. Predictive Innovation shows you the 216 Types of Waste and how to turn them into Cheaper than Free Resources. You need all the advantages you can get and this is better than cheating. You’re helping everyone including yourself.

7. How

There are two parts to how. First is the design of your product or service. Something that creates a unique advantage you control. This is your way to OutCompete. Mark Proffitt will work with you & your team to design both your product & your business strategy to maximize profits & reduce risk.

The second part is an action plan built on the original Agile principles Mark Proffitt developed at Apple Computer so your whole team can sustainably deliver maximum value to your customers & yourself.

8. Mentorship (on-going as needed)

You are excellent at putting a plan into action. You are a leader & doer. Focus on your skills, on moving forward, confidently trusting you have an expert navigator to point out the pitfalls and the gold mines so you gather all the value as you go.

9. Agile Coaching (on-going as needed)

Learn by doing until you & your team are doing it yourself. This is the same coaching I give to Fortune 500 companies in a more affordable format. If you need the full package that is available on a case-by-case basis.