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Books

Ron Paul Revolution: History in the MakingRon Paul Revolution: History in the Making, is about the changes in technology and culture that make understanding and using Evangelism Marketing essential to anyone looking to succeed. Apple was one of the first companies to have a full time product evangelist who’s job was to promote the big vision of Apple, motivating customers to not only like their Apple but to love it. The goal of Evangelism Marketing is to “Make your customers so happy they freely sell your product for you.” This method of marketing totally changes all the rules and fits perfectly with the hyper connected Information Age we live in.

My access inside the media, the grassroots and official Ron Paul campaign, combined with involvement in the Open Source community provided a unique understanding of what really happened in the 2008 Presidential Primaries. So much happened that was not documented by other sources and was not understood by even the people in the middle of it that I felt obligated to get the story out. That is why I wrote the book and made it available with a Creative Commons license.

Please buy a copy.

Find out how to get a FREE electronic version of the book.

Other Recommended Books

On average, I read two entire books every week. My criteria for a good book is highly valuable information, key points are easy to find, and it gets to the point without extra fluff. I’ve only found a few that are really worth recommending. This is my short list.

“Mind of the OutCompete Strategist Volume 1″ describes strategies that will help you win against all odds. This book is especially important for start-ups. A little to preparation will help you avoid the death blow waiting around the corner.
“How to Address Unsolvable Challenges, OutCompete Innovation Series Volume 2″ Will your business prosper or fail when confronting a breakthrough opportunity? The answer depends on whether or not you can properly identify and address unsolvable business problems. This “art of science” is not in MBA curricula. The second volume of OutCompete Innovative Series fills this gap in business education explaining how to find and use counter-intuitive solutions. Read, learn, use – and OutCompete!
Automotive industry is dying: car sales shrink around the globe, former “big three” cannot stop the “layoff frenzy,” and even Toyota says, it will suffer its first operating loss in 70 years. Is it due to the financial crisis – or are there more fundamental reasons for the crisis of car transportation? How can the automotive industry overcome this crisis? What innovations should consumers expect in the nearest future? How to recognize the emerging New Leaders? This book answers these “burning” questions.
The Silicon Valley Way is accurate, packed with valuable information, and straight to the point. This is how the successful people in Silicon Valley go from idea to profitable business at the speed of the net. Each chapter is 2 – 3 pages long. The first page describes the concept then an example is given. This book will teach you how to think like a venture capitalist. I regularly use the 7 point “Cocktail Napkin Business Plan” to make rapid go/no go decisions.
This is a fabulous book for anyone looking to get started in Innovation. The Outcome Based Innovation approach is crucial to defining what customers want so you can actually provide it.
4 Hour Work Week is more than a book about lifestyle enhancement, it is great technical book on business models and productivity. It shows you who to design your business so that it can easily grow and remain profitable. And it show you how to do this without big initial investment, organic growth. Its also funny and encouraging.
I read 22 Immutable Laws of Marketing before I read branding. Even though the books cover very similar topics they are both essential. The style is direct and the examples are real.
Again this book is straight to the point and gives you seriously valuable information. The 22 Immutable Laws of Branding isn’t only good for selling your product but also for deciding what your product is. The ideas presented are critical to innovation.
The entire Rich Dad series is very good. If you already understand that a job is not the path to wealth then skip the first book and start with Cashflow Quadrants. If you still believe you want a “good job” and “security” then go back to the beginning and read Rich Dad, Poor Dad then decide which path you want to follow.
Flatland is a mathematical novel written in 1884 and is extremely helpful in understanding how to see the many possible options right before your eyes. The OutCompete Predictive Innovation Method is based on hyper dimensional mathematics so this fun easy to read book is a great start to becoming a professional innovator. You can download this book for free from the Guttenberg Project but at under $4 it might be worth having around to loan to people.
There are 5 all time best books on marketing, and you can get two of them for a really low price. Claude Hopkins “Scientific Advertising” and “My Life in Advertising” are frequently referred to in more recent advertising books. Remember, if the customer doesn’t buy it you haven’t innovated.
The Robert Collier Letter Book is the most referenced book among marketing and sales books. Its mandatory reference material for anyone planning on doing any selling. If you want to be an innovator, that means you need this book.
How to Write A Good Advertisement by Victor Schwab is one of the classic marketing books quoted by others. Its a shame that most stores don’t carry it, but you can buy it online now.
Web marketing is really just direct mail without the postage expense. And like many other things its all been done before. Reading about one system then thinking about how it fits the new technology is great exercise for innovation in any field.