Who will pay for Frozen Food Innovation?
When looking for prospective clients I ask the question, “how many direct innovations are available?” I personally prefer indirect innovations but it’s much easier for new clients to understand and accept direct ones. This makes my value to the client more apparent so they are happy.
So I recently came across contact information for an executive of a company that makes frozen foods. I plugged a little information into the Predictive Innovation® and in 2 minutes came up with one extremely valuable direct innovation for that industry and a simple way to make it. This innovation could save the company millions of dollars, possibly save lives and be a great product differentiator.
Even better this innovation has been publicly available for over 20 years. No R&D is needed. Plus there is an even better improvement to the idea that they could release later.
So now my question is, how do I make money from this? One way is to hint that I know something that will save the company money and could be used as a brand differentiator and possibly prevent serious legal damages. Then hope they will pay me to tell them.
That doesn’t sound very promising. But maybe I could offer the same information to all the competitors in the market, maybe that would increase my chances of success. There are about five big brands I could try. Maybe I can increase the urgency by telling each that I am making the offer to competitors.
Or I can employ my favorite type of innovation, the indirect alternative. I can approach attorneys for food born illness cases and tell them that I have proof these companies deliberately did not take reasonable measures to protect the health and safety of people eating their food. This information would likely drastically increase damages possibly being worth millions of dollars.
The information is worth exactly the same amount to the attorney’s as it is the food company but it costs the attorneys much less to act on the information. The food companies need to change their manufacturing process, plus the small cost to each item. The attorney’s only need to present the information in court or a settlement meeting. And the fact that the food companies made an economic decision to risk the health and safety of the public would be very damaging in a court case especially if the media reported on it. That type of information would make the attorney’s job much easier.
If you are paying attention you will see that I can find many other types of people who could benefit from this innovation or just knowledge of the innovation.
Short list of types of customers for the innovation:
- Suppliers of the actual innovation (at least five)
- Shippers of the food (at least one for each frozen food company)
- Stores that sell the food (at least 5 major companies)
- Companies handling non-food frozen items (hundreds)
You might also realize that I can make money from all of the possibilities. The possibilities aren’t OR each one is an AND. So I turned that one opportunity into over 20. That is a possible increase of return on investment of 2000%
This type of strategy is only possible if you can reliably generate focused innovations on demand. Notice that I did not do an Intellectual Property expansion on this innovation. The Predictive Innovation® reveals there are at least 105 different ways to achieve the same result of that one innovation. So if either of those potential customer’s want to pursue the innovation I can quickly find the lowest cost lowest risk way to achieve the highest profit.
Let’s see who will Pay for It.