Comments on: Why do 88% of Ideas Fail to Make it to Market? http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/ Predictive Innovation for Business & Society Fri, 11 May 2012 06:07:19 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: mark http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/comment-page-1/#comment-20113 mark Sat, 03 Dec 2011 00:13:26 +0000 http://www.markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/#comment-20113 Jullian, That number comes from a variety of sources. It also depends on what you call "an idea". If you start from raw idea it takes 3000 ideas to get one success, or 96.7% failure. If you look at products that are launched, the failure rate is 40%. I got that 88% number from looking at several sources and comparing ideas that received some level of work, not just raw ideas. One of the sources I used was this. Stevens, Greg and Burley, James (1997), “3,00 Raw Ideas = 1 Commercial Success”, Research Technology Management, 40(3), May-June 1997, 16-27. Jullian, That number comes from a variety of sources. It also depends on what you call “an idea”. If you start from raw idea it takes 3000 ideas to get one success, or 96.7% failure. If you look at products that are launched, the failure rate is 40%. I got that 88% number from looking at several sources and comparing ideas that received some level of work, not just raw ideas. One of the sources I used was this.

Stevens, Greg and Burley, James (1997), “3,00 Raw Ideas = 1 Commercial Success”, Research Technology
Management, 40(3), May-June 1997, 16-27.

]]> By: Juliann Tilley http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/comment-page-1/#comment-20092 Juliann Tilley Fri, 02 Dec 2011 12:54:14 +0000 http://www.markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/#comment-20092 Interesting article, Mark. What is the source for your statistic '88% of ideas fail to make it to market'? Interesting article, Mark.

What is the source for your statistic ’88% of ideas fail to make it to market’?

]]> By: Daniel Markham http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/comment-page-1/#comment-512 Daniel Markham Thu, 03 May 2007 15:45:58 +0000 http://www.markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/#comment-512 Great article, Mark. It reminds me of a couple of good books, "The Innovator's Delemma" and "Serious Creativity" Lots of companies would do better if they simply started applying some of the principles you lay out. There's a huge difference between creativity and innovation, and a huge difference between innovation and disruptive innovation. Those are all terms each business manager must understand at a gut level. Great article, Mark.

It reminds me of a couple of good books, “The Innovator’s Delemma” and “Serious Creativity”

Lots of companies would do better if they simply started applying some of the principles you lay out. There’s a huge difference between creativity and innovation, and a huge difference between innovation and disruptive innovation. Those are all terms each business manager must understand at a gut level.

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