Comments on: Why do 88% of Ideas Fail to Make it to Market? http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/ Predictive Innovation, Creativity, Technology, and Business for an Abundance Society. Fri, 05 Mar 2010 00:03:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Daniel Markham http://markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/comment-page-1/#comment-512 Daniel Markham Thu, 03 May 2007 15:45:58 +0000 http://www.markproffitt.com/2007/02/21/why-do-88-of-ideas-fail-to-make-it-to-market/#comment-512 Great article, Mark. It reminds me of a couple of good books, "The Innovator's Delemma" and "Serious Creativity" Lots of companies would do better if they simply started applying some of the principles you lay out. There's a huge difference between creativity and innovation, and a huge difference between innovation and disruptive innovation. Those are all terms each business manager must understand at a gut level. Great article, Mark.

It reminds me of a couple of good books, “The Innovator’s Delemma” and “Serious Creativity”

Lots of companies would do better if they simply started applying some of the principles you lay out. There’s a huge difference between creativity and innovation, and a huge difference between innovation and disruptive innovation. Those are all terms each business manager must understand at a gut level.

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